Beach Clean-Up World Record

John Dory’s Zero Waste initiative in collaboration with 21-year-old environmental activist and founder of NPC Save a Fishie, Zoë Prinsloo, set a world record for the longest beach clean-up, 27 hours long at Milnerton Lagoon Beach in December 2023.

South Africa is sighted as the largest producer of plastic waste in Africa, accounting for over 2% of the world’s ocean pollution. We generate an astonishing two million tons of plastic waste every year. Less than 5% of this waste is recycled while the rest pollutes our streets, landfills, water systems, and our natural environment, including the ocean.

John Dory’s Zero Waste initiative in collaboration with 21-year-old environmental activist and founder of NPC Save a Fishie, Zoë Prinsloo, set a world record for the longest beach clean-up, 27 hours long at Milnerton Lagoon Beach in December 2023.

Zoë founded her non-profit company, Save a Fishie, at the age of 16 and has been conducting regular beach clean-ups across beaches in the city of Cape Town for over 5 years. Zoë collected a total of 663kg of waste over the 27-hour stint, while creating awareness of the environmental issues at hand.